Kiwi Saint-Tropez: 40 Years of Timeless Elegance Under the Pampelonne Sun

This year, the iconic brand Kiwi Saint-Tropez is celebrating its 40th anniversary. Since its creation, this family-run business has captured the sunny spirit of the French Riviera and infused it into its collections, offering pieces that are both chic and casual.

It all began in 1985 when Kiwi Saint-Tropez was founded with a clear ambition: to offer authentic summer fashion inspired by the Tropezian lifestyle. Four decades later, the brand's DNA remains true to its origins.

The legendary Pampelonne Beach in Saint-Tropez has always been a source of inspiration for Kiwi. It is here, between the fine sand and turquoise waters, that the brand finds its essence. Its must-haves can be found here: vibrant-colored beach towels, elegant and comfortable swimwear, and accessories designed to enhance every moment spent under the sun.

Kiwi Saint-Tropez has stood the test of time thanks to its commitment to quality and unique craftsmanship. Each creation embodies the family-oriented and warm spirit that defines the brand's charm. Even today, it continues to dress sea lovers with style and authenticity.

To celebrate these 40 years of existence, Kiwi Saint-Tropez promises surprises and special editions that will delight both long-time loyalists and new enthusiasts. More than just a brand, Kiwi Saint-Tropez is a true way of life, a tribute to summer, freedom, and timeless elegance.